Helping Local Vision Experts Thrive Online
Your industry-leading consumer behavior insights in the vision care space.
The digital marketplace is changing patient behavior. We provide independent vision care practices with the strategy and tools to reinforce their value, educate their patients, and grow their optical revenue.
Is Your Practice Becoming a Showroom?
You provide the professional exam, the prescription, and theexpert advice. Then, your patient walks out the door with a photo of their prescription, ready to buy their glasses online - often sacrificing quality and accuracy for a perceived bargain.
This trend, known as "showrooming," directly impacts your optical sales and, more importantly, can compromise your patients' visual health. The biggest culprit in this compromise is the practice of self-measuring Pupillary Distance (PD).
A Real Problem: Self-Measured Pupillary Distance
Online vendors encourage patients to measure their own PD with a ruler and a mirror or a smartphone app. As a professional, you know this is a recipe for inaccuracy. A mistake of just one or two millimeters can have significant consequences.
Prismatic Effect & Eye Strain
An incorrect PD means the optical center of the lens is misaligned with the pupil. This induces unwanted prism, forcing the eyes to work harder to fuse images, leading to fatigue, eye strain, and headaches.
Reduced Visual Acuity
For higher prescriptions and progressive lenses, precise PD and height measurements are paramount. Inaccuracy leads to distorted vision, narrow fields of view, and a frustrating "non-adapt" experience for the patient.
Erosion of Professional Value
When patients have a bad experience with online glasses, they often blame the prescription, not the eyewear. This erodes trust in your exam and the value of professional optical dispensing.
Turn the Tide with Proactive Education
Fighting online retailers on price is a losing battle. Winning means shifting the conversation to value, safety, and the expertise that only you can provide. Vision Care Insights helps you implement a simple but powerful strategy to educate patients *before* they walk out the door.
We empower your practice to communicate why professional measurements are not just a service, but a crucial part of their healthcare. By highlighting the risks of self-measurement, you re-establish your role as the indispensable expert in their vision journey.
Explore Our Services
How We Help You Succeed
We offer a suite of services designed to be implemented quickly and effectively within your existing practice workflow.
Patient Education Materials
Professionally designed brochures, in-office posters, and website content that clearly explain the importance of PD, optical centers, and professional fittings in easy-to-understand language.
In-Office Communication Strategy
We provide your team with simple scripts and talking points to proactively address the "online option" with confidence, turning a potential objection into an educational opportunity.
Digital Presence Audit
We'll review your website and social media to ensure your digital "front door" communicates the same message of quality and expertise, reinforcing the value you provide in your physical practice.
Ready to Protect Your Practice?
Let's discuss how Vision Care Insights can help you reinforce your value and keep your patients' care in the hands of the expert—you. Schedule a complimentary, no-obligation strategy call today.
Email Us To Get Started